Understanding Campaign Report Types
Overview
Note: If you joined GRIN on January 23, 2023, or later, Campaigns will not be available for your account and have been replaced by Activations. You can use Activations to manage and organize your creator marketing programs.
For more information, check out our help articles.
Use the following guide to learn about each of the campaign report types and the information that can be exported with each report.
Key Performance Indicators
The Key Performance Indicators export displays the campaign's overall metrics including Budget, Spend, Revenue, Conversions, Revenue ROI, IMV, IMV ROI, Creators, Content Pieces, Video Views, Impressions, ECPM, Engagements, and CPE. For more information, see Calculating Your Campaign Budget and What is IMV?.
Creator Breakdown
The Creator Breakdown export includes details of creators in your Campaign including Name, Email, Content Total, Views, Engagements, Engagement Rate, Impressions, Story Replies, Story Tap Backs, Money, Products, Total, IMV, IMV ROI, Revenue, Revenue ROI, and Conversions.
Content Breakdown
The Content Breakdown export includes details of the creators' delivered content including Name, Content, Date Posted, Task Name, Network, Network Profile, Username, Reach, Total Engagements, Engagement Rate, Views, Likes, Comments, Shares, Impressions, Story Reach, Story Replies, Story Interactions, and Story Swipes.
Note: A creator can have multiple lines depending on the amount of content posted.