Calculating Your Campaign Budget
Overview
Note: If you joined GRIN on January 23, 2023, or later, Campaigns will not be available for your account and have been replaced by Activations. You can use Activations to manage and organize your creator marketing programs.
For more information, check out our help articles.
Calculate your Campaign's budget based on the calculations we've provided in this article. Once your budget is established, you are able to save it within each campaign to easily keep track of the cost of your collaborations.
How to Do It
To calculate your budget per creator, we suggest budgeting $4-$9 USD per 1,000 followers. To calculate your total campaign budget, multiply your maximum spend per creator by the maximum number of creators you'd like to work with.
For example, if you are looking at a creator with 50,000 followers, we suggest paying them between $200 and $450 per piece of content:
50,000 total followers / 1,000 followers = 50
50 x $4 = $200 or 50 x $9 = $450
Budget per creator = $200 or $450 per piece of content
If you have decided you'd like to work with a maximum of 20 creators and have a maximum spend per creator of $500:
20 max number of creators x $500 max spend per creators = $10,000
Total campaign budget = $10,000
Quick Tip: You have the ability to compensate your creators with a product, cash, or a combination of both. If you're including product as compensation, remember to include the retail cost of the product when calculating your budget.
Using the scenario from the previous example, if your product has a retail cost of $200, you'll compensate influencers with the product and up to $300 in cash to reach the $500 per influencer budget.
Setting Up Your Budget in a V2 Campaign
Click Program, within the navigation bar, and select Campaigns from the menu.
Click the Edit Campaign Details icon.
In Step 1. Campaign Settings, enter your budget under Campaign Budget, and click Save.
Your Campaign Budget can be viewed within the Campaign Workroom under the Reporting tab.