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Creating, Labeling, and Troubleshooting Deep Links for Platform-Specific Tracking

Updated by Dan

Deep links in GRIN allow you to create platform-specific tracking links (e.g., Instagram, YouTube, TikTok) that lead users to a shared landing page while analyzing platform-specific performance metrics like revenue and engagement.

Creating Platform-Specific Deep Links in GRIN

  1. Assign a creator a parent affiliate link associated with the main landing page.

  2. Use GRIN's Add Deep Link feature to generate a separate link for each platform the creator will post on, for example one for Instagram, one for YouTube and one for TikTok.

All of these deep links can point to the same landing page or product site. GRIN tracks engagement and conversions separately for each deep link, offering platform-specific performance insights.

Labeling Deep Links With UTM Parameters for Better Tracking

Labeling your deep links using UTM parameters allows you to differentiate performance by platform easily. Append a unique identifier to each URL indicating the platform, for example:

  • Instagram: ?utm_source=instagram

  • YouTube: ?utm_source=youtube

  • TikTok: ?utm_source=tiktok

These parameters enable granular tracking of traffic and conversions for each deep link in your analytics tools. This setup helps analyze platform-specific content performance while ensuring consistency in routing users to the same landing page.

Troubleshooting Common Deep Link Issues

If your deep links redirect users to your homepage instead of the intended target page (e.g., a product page or campaign page), use the following steps to resolve the issue:

  1. Review the link's destination URL. Check whether the URL accurately reflects the intended product or campaign.

  2. Update the URL if needed. If the link redirects incorrectly, go to the page (e.g., the product detail page) and copy its URL directly from your browser.

  3. Edit the link in GRIN. Locate the faulty link within its affiliate link group and replace the incorrect destination URL with the correct one.

  4. Save changes. Confirm the fixes and save the deep link.

Note: Deep links redirect to your homepage if their destination URL points to a removed product or a broken link. In such cases, update the URL or remove the link to maintain the user experience.

Best Practices for Managing Links in GRIN

  • Test all new deep links immediately after creation to verify proper functionality.

  • Use consistent naming conventions and labeling for UTM parameters for clarity in analytics.

  • Regularly audit existing deep links to identify and fix broken or misdirected URLs.

By following these steps, you can ensure that your deep links in GRIN are optimized for tracking performance across multiple platforms while maintaining a seamless user experience.